This project focused on designing a modern mobile app for Hair Style, a retailer specializing in hair wigs and perfumes. The goal was to provide users with a seamless shopping experience, personalized recommendations, and an easy-to-navigate interface. Targeted at fashion-conscious individuals aged 18-45, the app aimed to expand the brand’s market reach and improve customer engagement.
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The design process began with an in-depth analysis of competitors and user feedback, with a specific focus on the unique challenges of the hair styling and beauty industry. These challenges included addressing users' diverse hair types, styles, and preferences, and the need for a personalized experience to suit a variety of beauty standards. User research revealed pain points such as the difficulty in visualizing new hairstyles and finding suitable hair professionals. To tackle these issues, we integrated features like personalized recommendations based on hair type and user preferences, as well as a virtual try-on tool to help users visualize different styles.
This project presents the branding guidelines for "Hair Style," featuring logo variations and an elegant color palette. It ensures consistency in logo usage across backgrounds while reflecting the brand's modern and sophisticated identity.
This project showcases the typography and UI kit for "Hair Style," featuring a readable typeface and cohesive digital elements like icons, buttons, and navigation for a user-friendly online presence
These low-fidelity wireframes outline the structure and functionality of the "Hair Style" app. They focus on user flow, navigation, and core features, providing a clear foundation for the design process and ensuring an intuitive user experience.
These high-fidelity mockups bring the "Hair Style" app to life with polished visuals and a cohesive color palette. They showcase the app’s refined design, smooth navigation, and user-friendly interface, delivering an engaging and functional experience.
These mobile mockups showcase the "Hair Style" app's user-friendly interface and sleek design. Featuring a clean layout, intuitive navigation, and personalized account options, the app delivers a seamless and engaging user experience.
